First Milk – Face Treatment Mask


Enjoy the feeling of healthy, youth-like skin that will accompany you beyond a day.

ATEM’s hero facial mask treatment is the first mask of its kind to use a very special combination of purified, ultra-fortifying colostrum filtrate and a fabric constructed of milk protein to result in a skin experience that will leave your face transformed with evenness in tone and moisturized well beyond 8, 12…48 hours.

You won’t want to use another mask again.



First Milk contains a potent, patent pending formula from South Korea, with a high concentration of bovine colostrum and it is enriched with nutrients and a combination of over 82 natural bio-active ingredients including Alpha Hydroxy Acid, Hyaluronic Acid, Vitamin B, and Immunoglobulins. The ingredients of this immune boosting serum protect the skin from external and internal stressors resulting in skin that feels soft, soothed, and protected.


  • Developed in Korea
  • Korea, Cheongwon Farm – HAACP Certified
  • 2000mg of highly targeted Colostrum Filtrate
  • 100% Fully bio-degradable
  • Clinically Tested * Non Irritating
  • The fabric of the mask is sourced with an alternative material: 100% milk protein. Because of Atem’s commitment to sourcing sustainable and high efficacy ingredients, the mask will stretch a little in size.
  • Packaging designed by Susan Yoomin Im x Jakub Krzyszkowski – Designs inspired by Bauhaus and the harmonious geometries present in all good architecture.

*Final Sale*

What is it?

First Milk contains a potent, patent pending formula from South Korea, with a high concentration of bovine colostrum and it is enriched with nutrients and a combination of over 82 natural bio-active ingredients including Alpha Hydroxy Acid, Hyaluronic Acid, Vitamin B, and Immunoglobulins. The ingredients of this immune boosting serum protect the skin from external and internal stressors resulting in skin that feels soft, soothed, and protected. Suitable for all skin types, and for men & women.

What does it do?

Intense hydration and immediate brightening after one use; strengthens epidermal barrier function, enabling skin to optimally bind moisture

How to Use

Unfold the wet mask into its full size. Apply onto a clean face after washing [and after toner]. Apply the mask for at least 20 minutes. After the application treatment, do not wash your face or apply additional skincare. Gently dab at the excess liquid from the treatment on your skin for optimal absorption.


Free from Parabens, PEG, Phenoxyethanol, Synthetic Fragrances, Alcohol, Mineral Oil, Urea, and Benzophenone; Cruelty Free, Safe, Sustainable and Non-Toxic.


Primary Ingredients

Fabric: Milk Protein Fiber Crossed with Cellulose: Made from extracting protein from milk, this natural material promotes maximum hydration and minimizes any risk of irritation. The milk protein fibers houses 17 kinds of amino acids and 2 kinds of anti-microbial bacteria. It’s particularly great and friendly to sensitive skin. Also 100% biodegradable. 

Paeonia Lactiflora: Contains natural ingredients to help reduce the appearance of skin pigmentation

Beta Glucan: Maintains continuous moisture balance, and helps moisturize the skin

Immunoglobulins: immune components that kill microorganisms or inhibit the growth of microorganisms to protect the skin

Hyaluronic Acid: present in large amounts of the colostrum filtrate; prevents the loss of moisture that makes up the dermal layer of the skin, giving superior moisture benefits
TGF-BETA: inhibits melanin pigment, to improve and promote even skin tone

Lactoferrin: anti-inflammatory agent that has a great anti-inflammatory effect on human skin cells to maintain the health of the skin

IGF, EGF, FGF: rich growth factors that have cell regeneration effects that help strengthen skin barrier

Alpha – hydroxy Acid (AHA): helps to remove dead skin smoothly and neatly.

Vitamin B: calms irritated skin

Pulsatilla Koreana Extract: calms irritated or sensitive skin

Camellia Sinensis Leaf Extract: calms irritated or sensitive skin

Water, Butylene Glycol, Glycerin, Niacinamide, Lactobacillus / Streptococcus thermophilus Colostrum Fermentation Lysis Filtrate (2000mg) , Centella Asiatica

Extract, Portulaca Oleracea Extract, Paeonia Lactiflora Extract, Camellia Sinensis Leaf Extract, Rosa Centifolia Flower Water, Scutellaria Baicalensis Root

Extract, Pulsatilla Koreana Extract, Usnea Barbata (Beard Moss) Extract, Zanthoxylum Piperitum Fruit Extract, Illicium Verum (Anise) Fruit Extract, Betaine,

Allantoin, Panthenol, Adenosine, Sodium Carbomer, Polyglyceryl-10 Laurate, Polyglyceryl-10 Myristate, 1,2-Hexanediol, Caprylyl Glycol, Rosa Damascena

Flower Oil

20 reviews for First Milk – Face Treatment Mask

  1. Amber Z.

    Tried the mask and loved it. Saw a visible reduction in lines and redness!

  2. Mark L.

    first time face mask wearer, so keep that in mind. This was my first time trying ATEM, and, immediately from the time I put it on, I could feel it working. I could feel the mask actively hydrating my face and relieving my dry skin, which is something that I deal with a lot due to being out in the sun every day. After taking off the mask, my skin felt noticeably softer, smoother, and, more importantly, hydrated.

  3. Tiffany T.

    Genuinely the best sheet mask I’ve ever used.

    The liquid (? not sure what else to call it) is so silky smooth and feels great on your skin
    Unlike other sheet masks, Atem actually plumps up your skin and gives it this beautiful texture, glossiness and smoothness. You can visibly see the difference after you use it. I don’t normally see this with other sheet masks
    I would be very happy to recommend this product to everyone I know!
    I use it every week/every two weeks

  4. Martina L.

    I loved the product, it felt really fresh and relaxing having it on. The fit was a bit uncomfortable on my eye, but the overall great experience totally compensates that. Today when I woke up my skin felt soft, clean, shiny and fresh. Really loved the product and would love to use it regularly!!

  5. Lauren L.

    I’m a huge facial mask user — I use it at least twice a week. I’m also familiar with k-beauty and most of my masks are from Korea, but using Atem was a refreshing experience! After using the mask, my skin felt smoother and I definitely had a natural “glow” the next day (my skin looked brighter, more radiant). I keep my masks in the fridge to keep them cool so that they tighten my pores when I put it on. If feels so great after a nice shower in the summer!

  6. Viviane F.

    The facemask worked so well and was SO lovely!!

  7. Elizabeth J.

    I’ve never had a problem with skin, but I started to experience uneven tone and dull skin. With First Milk I noticed my skin balancing out. I put make up on these days and not only do I feel the need to cover less, but what I put on just looks better!! My skin’s been looking fabulous. Thank you!!!

  8. Ardak B.

    I really liked it! Easy to use, extra moisturizing, calming and smoothing. I have very sensitive skin and it worked really well for me.

    And I also liked that it was free of artificial fragrance.

  9. Annie J.

    Skin feels very plump, dewey, and comfortable the day after and I always get complements. The face mask solution is slightly thicker than most and the result is MUCH better!

    Would highly recommend FIRST carefully and thoroughly washing the face in warm, soapy water so that the pores open and THEN applying this immediately. The results were good before, but once I did this, they’ve been even better. Am really happy with this product, and felt confident to gift this to my boss and friends.

  10. Jamie O.

    This mask quickly became a part of my everyday routine! It’s natural and mild, which is perfect because I have sensitive skin, and yet super hydrating! Thank you for this wonderful product

  11. Kelsey K.

    Silky smooth! The mask feels great on your skin and leaves your skin silky for days. My skin is visibly plumper and smoother

  12. Victoria W.

    Amazing mask (one of my favorites)! This mask is one of the most moisturizing masks out there – you can literally leave it on all night. But best part is removing it and seeing significantly brighter skin. Perfect for a skin pick me up.

  13. Genevieve R.

    I have really sensitive skin and this mask was a Godsend. It feels really light to the touch and is also moisturizing and calming. Highly recommend!

  14. Erika A.

    The mask is clean, fresh and natural. It leaves skin feeling moisturized and smooth. Would recommend!

  15. Erica C., @eggcanvas

    The ATEM mask has a really light smell that’s extremely relaxing and I love incorporating it into my nighttime skincare routine. My skin seems to drink up the moisture and leaves the surface super smooth and brightened.

  16. Adrian G., Babel Ventures

    I bought ATEM’s face masks for my roommates and I (3 guys) after hearing rave reviews from a friend. Most guys treat face masks as a trivial part of their routine, if they even have one. Next morning our house group chat lit up with “Damn, my skin looks really good.” Safe to say, we immediately ordered some more.

  17. Kristie L.

    The face mask came in very attractive packaging, and the mask itself was very luxurious feeling—it generously covers your face and leaves your face feeling cooled and refreshed. I especially like the extra product in the package for applying to face and neck. Highly recommend!

  18. Ravid R.

    It felt like I removed 5 years of my life when I peeled it off.

  19. Melissa L

    It was calming and left my skin feeling dewy. The only complaint I have is about sizing bc it was a little bit big for my face so certain parts of it weren’t sticking as I would have liked it to, but I realize its easier to have a one size fits all mask for production reasons. Overall I thought the product was great!

  20. Sade Jones

    I haven’t done many facials but I really liked the feeling of the mask. It felt like it was high quality, thick and stayed on easily. There was a lot of excess product on my face after that kind of tingled but I just wiped it off. My skin felt smooth, moisturized and seemed to be brighter after. I look forward to using it a couple more items this week to see if I experience more benefits.

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